They took Iowa because of what Iowa can do for them. Part of their decision making process may have been the professed altruism but the percentage pales in comparison to bringing the team that could give them the best bang for the buck - The Prophet Jon Miller the First
Jon, here is the deal, when you tell someone their reasoning they provided you is wrong, you're in effect calling that person a liar. Not uttering the actual word only means you don't have the spine to actually man up and say it.
You were wrong about Iowa to the Fiesta. Why? Because you're an Iowa homer who didn't want to believe it and also because you know, thanks to Deace, that the primary motivation for bowls in revenue. You banked your entire Fiesta prediction on that...and it didn't pan out. Now another bowl offers logical reasoning that is laid out in their missions statement and you refuse to believe it.